Episode 11 Women's Team 2.0: L.A.Sweat
L.A. Sweat are the (italic the) anti-robot, anti-corporate, God-mothers of the cool kids in crit racing. They invented the nue-guard, ahead of their time in organization and on point in execution, the LAS lady hitters are showing us how to succeed in 2020: a perfect blend of speed, swagger, fashion, fun. Behind their sophisticated (but oh so logical) view of brand building and athlete development, are the master mind duo Kelli Samuelson and Becca Schepps. This interview, Becca Schepps (the designer, creative director, manager, and entrepreneur) to pick her brain (and try and get some free swag).