Episode 9 Team Critlife and the Future
Silicon Valley start up ideas at 30mph. The exciting racer/entrepreneurs of Team Critlife—Brandon, Clay, Aldo, and Eamon—are main protagonists in the independence movement rising in U.S. criterium racing. They are on a mission to change the sport starting with smashing the global speed scene in fixie and geared races. Corporate-modeled bike racing, centered around the old-school European professional pipeline, is losing is sparkle for this new generation of speedsters. Finally, this elite hit squad brings a modern view of branding, communication, and financial independence that could (shoudl!) be the future of our beloved sport.